The 2022 Midterm Elections are rapidly approaching. Next November, elections around the country will shape Congress and state and national policy outcomes, while setting the stage for the 2024 presidential election. With a polarized political landscape, civic engagement and voter mobilization among rural and tribal communities will have a critical impact for years to come.

Join Heartland Fund and NFG’s Midwest Organizing Infrastructure Funders and Integrated Rural Strategies Group for a multi-part webinar series covering the factors at play and strategies for rural civic engagement throughout the 2021-2022 midterm election cycle, which has already begun!

This series will aim to educate funders as they explore their civic engagement investment strategy going into the 2022 midterm elections through exploring shifting demographics, redistricting, and voter access, including a focus on rural and Midwest communities. Join us to learn how the 2022 midterms are shaping the landscape of issues and communities of importance.

This series will be informative for funders interested in civic engagement and community power building strategies, immigration and demographic change, racial justice, environmental justice, and rural and tribal communities. The series will also be relevant to place-based funders in the Midwest and beyond.

  • Hear new data and analysis on shifting demographics, economic trends, narratives, and how organizers are responding to anti-democratic efforts to restrict voter access, particularly for rural, tribal, and POC voters
  • Learn from frontline organizations using issue campaigns to mobilize voters. Discuss the strategies and issues that POC and tribal community leaders are prioritizing in the Midwest and rural settings for 2022.
  • Reflect on lessons learned from 2020 and how they can help inform work moving into next year.

Session #3:

Winning Jobs Narrative: Civic Engagement Using a Framework for Working Peoples across Race and Place

September 28, 2022
10:00am PT | 11:00am MT | 12:00pm CT | 1:00pm ET


Please join us on Wednesday, September 28 for Winning Jobs Narrative: Engaging Working Families in the Midterm Elections — the third installment of our four-part 2021-2022 Midterm Election Series!

To create policies that give people the tools to improve their lives and their communities, we need to be able to unite majorities and build coalitions that share common cause. And majorities cannot be achieved without a strong, resilient working-class base that builds power across rural, urban, and suburban communities.

As we approach the midterms, many candidates and groups will seek to win the attention and support of working families. Progressive groups are developing innovative and effective ways to engage and communicate with working-class rural voters around a vision for the economy that speaks to them and their needs.  

The Winning Jobs Narrative Project focuses on strengthening the connection amongst working people across race and place around issues central to their lived experiences. After over a year of conversations with voters and collaboration with progressive leaders across the country, the project team is sharing a powerful narrative architecture that progressives can use widely in messaging about jobs and the economy, as well as a broad range of issues relevant to economic well-being.

Now, they’ve assembled an implementation team that is actively sharing the Winning Jobs Narrative architecture with allies across the country to support this important work. Winning Jobs Narrative Project Lead Bobby Clark will share the findings of their extensive research and the narrative framework they have developed. Melissa Morales, Founder and President of Somos Votantes, will describe how they are using the narrative right now to reach and engage Latino voters in rural communities.

Learning objectives for funders attending this event include:

  • In-depth overview of Winning Jobs Narrative Project’s findings and narrative framework, including the messaging about the economy that resonates with working class voters, with particular attention on rural and BIPOC voters
  • How organizing and communications groups are utilizing the narrative architecture in their voter engagement work
  • Opportunities for funders to invest in community-based civic engagement work that reaches and mobilizes rural and BIPOC working voters to support community-led solutions, this work includes upcoming elections, life saving policies, and and long-term power building

This session is hosted by RDI’s Heartland Fund and Neighborhood Funders Group’s Midwest Organizing Infrastructure Funders, Integrated Rural Strategies Group, and Funders for a Just Economy. Please direct any questions regarding registration to

The Winning Jobs Narrative Project’s 501c3 work is funded by a growing list of funders, including The Heartland Fund, the Democracy Alliance’s New Economy Fund, Way to Win, Open Society Foundations, and Wallace Global Fund.

Event Details


September 28, 2022

10:00 am - 11:00 am PT





Posted 09/23/2021 in

  • Funders for a Just Economy
  • Integrated Rural Strategies Group
  • Midwest Organizing Infrastructure Funders